The Outdoor Advertising Association of America’s OBIE Awards

Outdoor Advertising Association pic

Outdoor Advertising Association
Image: oaaa.org

Since 1985, James Neumann has served as the president of OOS Investments in Chicago. An involved leader in the outdoor advertising services industry, James Neumann maintains membership in the Outdoor Advertising Association of America (OAAA), a nonprofit trade group that oversees a variety of programs and activities designed to support and promote out-of-home advertising professionals.

For more than seven decades, the OAAA has handed out the OBIE Awards to recognize advertising firms for creative excellence. The awards take their name from the ancient Egyptian obelisk, which is believed to be the first structure used for outdoor advertising.

Each year, the OAAA receives hundreds of nominees for OBIE Awards in 10 standard and three special product categories. A panel of industry leaders judges each entry and awards OBIEs to those that demonstrate outstanding creativity and design.

The OAAA recently honored the 2016 OBIE Award winners at its OBIE Awards Gala, which was held during the TAB/OAAA Out of Home Media Conference & Expo on April 19. Over 42 OBIE Awards were presented during the event, including those for Best Billboard, Best Multi-Format, and Best Wall Mural. In addition to these and other top honors, the OAAA handed out 12 gold and 25 silver OBIEs during the event.

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