Smart Billboards Deliver Targeted Ads to Individual Drivers

OOS Investments pic

OOS Investments

Since 1985, James Neumann has presided over OOS Investments in Chicago, Illinois. As president, James Neumann controls dozens of billboards across the country. His company deals in both static and digital boards, and provides clients with marketing and business planning advice as well.

New advancements in billboard technology may bring a new generation of roadside advertisements to drivers in the near future. Collaboration between a Japanese advertising firm and a California-based software company has led to smart billboards that deliver targeted advertisements to individual drivers.

Smart billboards are programmed to recognize upwards of 200 vehicles, and currently achieve 94 percent accuracy. When a recognized vehicle approaches, the LED billboard will change to bring that driver a targeted ad. Ads will change frequently, and will generally be displayed for five seconds or less. Advertisers can show one type of ads to truck drivers, another to minivan owners, and something different for motorcyclists. With these smart billboards, advertisers can show individual drivers ads for a newer model of the vehicle they are currently driving.


Popular Boating Locations near Chicago

Montrose Harbor pic

Montrose Harbor

A proven leader, James Neumann serves as the CEO and chairman of OOS Investments, LLC. In this capacity, he establishes the strategic direction of the Chicago-based media and entertainment company and oversees its operations. Outside of work, James Neumann enjoys spending time outdoors. He is especially fond of boating.

Because of its proximity to Lake Michigan, Chicago is often regarded as a boating haven. Following are just a few of the top boating spots near the city to keep boating enthusiasts out on the water:

Montrose Harbor: Featuring a strong beachside vacation feel, Montrose Harbor is a great spot for summertime boating. The marina is regularly populated with visitors enjoying the beach and playing music, and there is plenty of docking available. Boaters also get a great view of downtown Chicago while enjoying the friendly atmosphere.

Fox Lake: Located just northwest of Chicago, Fox Lake is the ideal place for fishing, picnicking, or just enjoying the water. The largest in the so-called Chain-O-Lakes, it maintains ramps, fuel, and a marina. The lake is connected to others in the chain through a series of rivers.

Chicago River: Weaving through the middle of downtown Chicago, boating along the Chicago River can be a unique experience. Boaters travel under bridges and past the city’s urban buildings, giving them the chance to view the city from a new angle. While there’s not a lot of on-the-water activity in the Chicago River, it is lined with restaurants, parks, and bars.