James Neumann began working with billboards as an installer at the age of 19. Now the chair and CEO of Optic Outdoor Signs, a leading outdoor media group, James Neumann oversees a portfolio of more than 300 billboards across North America.
To achieve a strong golf swing, the golfer must create enough rotation in the torso so that the unwinding motion puts power behind the ball. This rotation requires a straight back and a forward bend, hinged at the hips.
This bend at the hips is an essential component of the golfer’s posture. Too many golfers bend forward from the waist. Doing so rounds the back and curves the spine, which then cannot serve as a strong central column.
Golfers who are unfamiliar with the feeling of bending at the hips can practice in front of a mirror. While curving the fingertips into the joints at the front of the pelvis, the golfer gently sends the hips and rear backward and leans slightly forward with the back kept flat.
A golfer may also choose to practice this motion with a club. The club should extend forward from the navel, and the shoulders should be held back. Tilting from the hip joint, the golfer keeps the back steady as he or she lowers the club to the ground. The stance is correct when the knees are slightly flexed but not dramatically bent.